retro

Our latest school project was for my typography class. We didn’t get many instructions; we were simply told to make a 3-5 letter word out of paper.

So I hit up Pinterest and collected about 100 old advertisements from the ’60s. I already knew I wanted my word to be retro (I honestly was a little worried other people would go down a similar route, but they didn’t).

Screen Shot 2019-10-13 at 10.08.23 PMI collected color palettes straight off of 1960s ads and clothing, then chose my favorite one (the colors on the girl’s dress on the top left of the frame).

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From there, I created a bunch of patterns based on my findings (those are the little squares on the right of the screen).

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Our instructions had also mentioned “popping” the letters up and I loved that idea, especially since 1960s typography had a lot of movement (“psychedelic”).

I also had the idea of using some textured paper. I had my grandparents, mom, and sister take a vote between “disco” paper and holographic paper. The disco paper ended up winning!

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THIS. PROJECT. WAS. WAY. TOO. FUN. I’m seriously thinking about making another one (with all the free time I have lololololol) but hopefully I can use this idea in an upcoming magazine.

Published by Amanda Brown

22-year-old INFP who names inanimate objects, loves to laugh, and is a proud old soul. You can often find her planning out her next crazy project, hugging books, or telling stories about her day that *may* be a little exaggerated.

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