retro

Our latest school project was for my typography class. We didn’t get many instructions; we were simply told to make a 3-5 letter word out of paper.

So I hit up Pinterest and collected about 100 old advertisements from the ’60s. I already knew I wanted my word to be retro (I honestly was a little worried other people would go down a similar route, but they didn’t).

I collected color palettes straight off of 1960s ads and clothing, then chose my favorite one (the colors on the girl’s dress on the top left of the frame).

From there, I created a bunch of patterns based on my findings (those are the little squares on the right of the screen).

Our instructions had also mentioned “popping” the letters up and I loved that idea, especially since 1960s typography had a lot of movement (“psychedelic”).

I also had the idea of using some textured paper. I had my grandparents, mom, and sister take a vote between “disco” paper and holographic paper. The disco paper ended up winning!

THIS. PROJECT. WAS. WAY. TOO. FUN. I’m seriously thinking about making another one (with all the free time I have lololololol) but hopefully I can use this idea in an upcoming magazine.